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The Silver Bullet Of Marketing
Americans are wired to want the simple solution – the silver bullet. Whatever the topic – we want the quick fix. Weight loss? Painless and not inconvenient, please. Job hunting? Punch my ticket to the...
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Branding 10,000 Lakes Goes Beyond Logo Design
Designer Nicole Meyer, a native of Madison, Wisconsin, has embarked on an ambitious project that will take about 27 years. Meyer has set out to “brand” Minnesota’s famous 10,000 lakes. “As tourist...
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Brand Building Is Essential – Even When Sales Are Through The Roof
Yesterday I attended a presentation by a company that grew over 5,000 percent in its first year of operation. Staggering numbers for sure. The business model appears sound. The future looks bright....
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Who Is Paul McCartney? – Your Brand’s Legacy Is A Nanosecond
Much to do on social media yesterday after the Grammy’s. One of the bigger questions, which should dumbfound those of us who know better, is the Twitter chatter about, “WTF is Paul McCartney?”. One of...
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The Personal Branding Myth
When the concept of personal branding surfaced a few years ago it seemed logical enough. Enough to stimulate books, blogs and businesses to devote themselves to the concept. But the premise of a person...
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What Color Is Your Brand?
People notice color. And it can affect the way a consumer acts. In other words, the right (or wrong) colors can influence a consumer’s actions. According to CCICOLOR – Institute for Color Research, the...
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Take Care of Your Brand
Of all things we are to take care of, including our personal health, fitness, finances, home/yard, family, job or business, who thinks about taking care of your brand? Well…we do. A company’s brand is...
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KOTA Longboards’ Good Deeds Are Good Branding
Veteran Skate Trek stops for another PR break KOTA Longboards, a Thought-Tech client, launched the eCommerce component of their website kotalongboards.com this week. The site completely rocks, in our...
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The 3 Word Positioning Statement
Minimalism in marketing is an aspiration for many brands. They say to us, keep it simple stupid. And we respond “OK”. Back in 2010 Thought Tech adopted the concept of the 8 Word Positioning Statement...
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Is Storytelling A Lost Art in Marketing?
It seems that much of today’s marketing, especially on TV, is comprised of sound bites and visual tricks rather than telling a story. This is ironic because in the online world the marketing mantra...
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